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Web Beacons. Our advertisers may use standard Internet technology such as web beacons, clear gifs, pixels, and other similar technologies, to gather aggregate information about your browser or device activity on the Site. We also may include web beacons in promotional e-mail messages or newsletters to determine whether messages have been opened and acted upon. We use such web beacons to gauge the effectiveness of our marketing efforts and the quality of the Site, and for other purposes.